Marketing Report Case Study Example | Topics and Well Written Essays - 3000 words

Marketing Report - carapace Study ExampleThe current revolution of information and communication technologies is changing our business environment drastic ally new technologies influence the way we organize our work and the environment in which we compete, introducing new rules and new recounting powers among incumbents, newcomers and even entire markets. This complex, evolving environments ar referred to as new technology playgroundsThis make-up focuses on the case of Parker draw up Company. The first part of the paper provides an overview of the case and the nature of the marketing and communication techniques used by the telephoner, the split second part of the paper focuses on some of the miscalculations the federation did, that cost them a fortune. The closing part of the paper provides the conclusion and recommendation.The case Parker Pen Company focuses on a key player in the penning industry. It main activities include the manufacturing of writing instruments and ar e iodin of the worlds best known companies in the domain. As a global company, its products are sold in 154 countries and the company considered itself number one in quality writing instruments. ... The last part of the paper provides the conclusion and recommendation.1.1Overview of the Parker Pen Company CaseThe case Parker Pen Company focuses on a key player in the writing industry. It main activities include the manufacturing of writing instruments and are one of the worlds best known companies in the domain. As a global company, its products are sold in 154 countries and the company considered itself number one in quality writing instruments. Things didnt work out and remain the way the company had fancy and plan as its global marketing and communicating strategies designed and planed at the headquarters cost the company a fortune. The company failed and made huge marketing and product positioning mistakes, they neglected local determine and cultures and in all management fai led to recognize that, as other one size fit all brands like coca plant cola, Parker Pen Company with its quality writing instruments cannot be matched and placed in the aforesaid(prenominal) domain.Huge other errors and calculations were made and to make matter worst, practitioners and pioneer of the Parker Pen global marketing concepts were fired. A company that was once used as benchmarking models a super hero, and a world class in quality writing instrument became a laughing stock. In global marketing, if cultural and competitive differences are less important than their similarities, a single advertising approach can exploit these similarities to stimulate gross sales everywhere, and at far lower cost than if campaigns were developed for each. However, the situation of Parker Pen proofs the contrary. The companys marketing department would contain acted with respect to different market, for the issue of standardization, one sound, one size as in the situation of coca cola